Hey, my name is

Kerstin Baier

I’m a freelance UX/UI Designer with 10+ years of experience.

I create intuitive, user-centered experiences that balance functionality and joy, always with a strong focus on accessibility, usability, and innovation.

What I do

UX Design

Creating user-centered experiences that make products and services intuitive and effective through research, analysis, and prototyping.

UI Design

Visual design of digital interfaces that simplifies usage through clear structures, appealing aesthetics, and interactive elements.

In more Detail

User Research

Gathering insights into user needs and behaviors to inform design decisions.

Wireframing & Prototyping

Crafting blueprints and interactive models to visualize and test ideas.

Usability Testing

Evaluating designs by observing real users to ensure optimal usability.

Interface Design

Creating visually engaging and functional digital interfaces.

Design Systems

Developing cohesive sets of reusable components for consistent design.

Interactions Design

Defining interactive elements to create seamless and intuitive user flows.

Selected Projects

LexCom

Optimization of the world’s largest multi-brand platform for spare parts management in agriculture, focusing on the ordering system, DealerShop, and app.

UX Research

Prototyping

User Tests

UI Design

Design System

ZEISS

Design and development of user interfaces for various microscopy applications on desktop, tablet, and mobile platforms.

UI Design

Atlas Copco

Development of the UI design for a control software in adhesive technology and expansion of an existing design system.

UI Design

Design System

Siemens Healthineers

Co-development of the Siemens Healthineers User Interface Design System (SHUI), enabling a cross-platform and flexible user experience.

UI Design

ZEISS

Development of the ZEISS User Interface (ZUi) Design System, ensuring consistent and intuitive user interfaces for ZEISS products. Winner of the German Design Award.

UI Design

Agentur Für Arbeit

Development and optimization of eServices for the Federal Employment Agency to simplify digital processes such as applying for unemployment benefits.

UX Research

Prototyping

User Tests

UI Design

Clients

Contact

Are you looking for an experienced UX/UI designer for your project?

I’d be happy to support you in creating user-centered solutions. Feel free to reach out via email—I will present my portfolio in detail and explain my workflow so we can find the best solution for your project together.

Let’s talk